Small charity is better than big charity, because the overheads are lower, so more of what you donate goes to the causes you care about. You can donate anonymously online, to organisations that calculate gift aid, and ensure you remain free to swap donations around, rather than getting non-stop emails to make you feel guilty, if you decide to give to different small charities. Also read why charity shock tactics don’t work.
Giving to small charity is also better ethically, in most cases. This is because small charity tends to give practical help, rather than fund company cars and useless pens sent through the post. And small humane medical charities are kinder, more effective, quicker and cheaper to find cures for disease that affect our loved ones.
- Charities Aid Foundation offers an individual giving account. Set one up and then give anonymously to small charities of your choice. Just check the box to not receive marketing emails. Just complete the online application and then keep the account topped up with at least £10 a month, or make an initial one-off top-off in £100. Takes a few days.
- Local Giving is a website set up by a former guest on Channel 4’s Secret Millionaire. Join up as a small charity or community group, and for a small fee (to run the site and calculate Gift Aid), you get far more coverage. You can also set up a free fundraising page.
- Kitchen Table Charities Trust was set up by newsreader John Humphries, who wanted to offer a small simple charity, so you knew where the money went. All the donations here go to fund small projects in Africa like cataract operations, hospitals and grants for small business. Not one penny is allowed to be spent on UK administration.
- Small Charities Coalition is the organisation that looks after the welfare of tiny charities nationwide. It has a series of guides and can provide advice. It also runs Charity Setup, a free guide to help you clarify your goals, recruit trustees and set up a charity account.