Need to brand your small business on a budget? Whatever type of small business you run (online or small shop), most people decide subconsciously on the ‘feel’ of your work within seconds. What would you go for? An angry shop with upsetting pictures to get across your message of planetary destruction – or a lovely zero waste bag of homemade vegan muffins, complete with cute logo on a recycled gift card attached? It often also looks better if you brand everything together (business cards, stationery, logo & shop sign).
If you can’t afford the high cost of custom branding, here are some helpful resources. Most pre-made logos are even less if you pick and buy a pretty image yourself (most of these designers have online shops that let you do just that – they then just change the text and colours). A few custom logo designers are included: they are more expensive but are uniquely talented – and as one-woman bands, won’t break the bank the way a big logo company would.
Do with these what you will: use on recycled business cards & stationery, or designs to imprint on reusable shopping totes (have customers freely advertise your shop around town!) You could use them for shop signs, hang tags, wedding invites, handmade soap packaging or local food menus. The sky’s the limit. Designers can also use these services: check the licensing then use your own software to amend.
Anna Babich is from Bulgaria and offers some gorgeous woodland forest animals and other graphics (check out the pretty swans), ideal for small businesses of all kinds.
Pretty Affordable Logos
- Ramble Road Studios (US) offers dozens of fun ready-made affordable logos. From blogs to boutique, she can also amend colours.
- Rebecca Watson offers nice affordable logos. These are nature-based (her husband’s a forestry lecturer). Download her free logo cheatsheet.
- Wildflowers & Pixels (Scotland) offers quality custom logos. Claire also runs Mutley’s Marketing (ideal if trying to get the word out on your organic dog treats). Check out her husband’s pet portraits at Mutley’s Snaps (adorable).
Gorgeous Affordable Graphics
- Bea & Bloom is a real find, you’ll love this. Her logos are custom, but she offers gorgeous pre-made graphics & fonts & nice freebies!
- Lisa Glanz (South Africa) is another find, her designs often feature animals of all kinds. Ideal for animal charities to brand on a budget.
- Nicky Laatz is from South Africa, but has now used her success (she became the first illustrator at Creative Market to generate $1 million) to move her family to Cornwall. Thankful for her ‘wonderful lot in life’, she adores helping others brand their business on a budget.
- Peace ART (also on Etsy) offers adorable mostly wildlife-focused art from Russia (one of the most heavily-forested country on earth). These wild animals and bird illustration are ideal for greetings cards.
- Blog Pixie offers (pink!) logos and fonts, alongside gorgeous blog kits, which you can use to customise all your branding.
- Free Pin It Buttons are available from The Urban Umbrella. If you use Pinterest, it’s nice to have a pretty Pin-it button on your post.