Protecting the natural world – together

Yorkshire Dales

Ava Lily

At this pretty site, find a showcase of amazing ethical brands (plus friendly tips on zero waste living) to restore England’s green and pleasant land.

Change is made by quiet little swaps over to different ways of living, and switching to alternative brands that do good!

People are at the heart of change

The site not only profiles wonderful brands helping to replace unethical big corporate ones, but also profiles people at the heart of change at local level – people who know their communities, understand their landscapes and are passionate about protecting them.

We work to empower individuals, community groups and grassroots organisations with the support, knowledge, connections and opportunities they need to turn ideas into action.

Protecting nature, together

Nature is under pressure like never before. From declining biodiversity and habitat loss to climate change and pollution, the challenges are huge. But so is the potential for change.

We believe protecting nature isn’t something that can be achieved by one organisation, one sector or one community alone. It takes people working together – sharing knowledge, building partnerships and creating solutions that work for both nature and communities.

By supporting grassroots action, we help connect local efforts to a bigger movement for a healthier, more resilient natural world.

From local action to lasting change

We champion practical action that makes a real difference.

That might mean helping a community restore a woodland, supporting people to protect local wildlife, creating opportunities for communities to have a stronger voice, or connecting grassroots projects with the resources and expertise they need.

Every action matters. A restored habitat. A protected species. A community inspired to get involved. A new partnership formed.

We don’t believe in waiting for change.

We believe in empowering people to create it.

Empowering people. Protecting nature.