This site has been bouncing around for a number of years. And finally found an SEO expert who has broken everything down into such easy steps, know how to proceed! This does mean the site is going to undergo a lot of changes over the next few weeks. So apologies for that, but this will help the site rank very quickly!
And ultimately that is the point of a site – to rank so it can help .
In a nutshell, the site has over 1000 posts that are ‘writing everything about everything’. So Google has no clue what the site is about. Pinterest (a visual search engine) is useful but again only if it’s posting titles that are search-engine friendly to link back to the posts.
So basically the site needs a niche. The domain is staying (and it’s still about England and nature), but to rank, there needs to be a clear niche for most of the posts – and they also need to be a long-form (and some posts merged and republished, to avoid ‘duplicate content’ by listing many posts on the same subject).
So what is the new niche? After careful thought and looking through all the posts, it does seem very much so that the term ‘zero waste’ is the best way to go. This is in line with everything the site is about (a litter-free nature paradise of clean countryside and beaches, helping birds and wildlife, plastic-free groceries and sustainable living (fashion, beauty, cleaning, laundry etc).
This way if 90% of the posts focus on zero-waste living, Google very quickly will know what the site is about and start ranking posts to go to first-page search results (and hopefully featured snippets, which get most search traffic).
It also means readers who visit are likely to stick around, as they are interested in the posts. That doesn’t mean that all the other posts will get binned (though many will). It means the information will have to be included in niche posts So for instance, instead of ‘a guide to Bristol’, this is likely going to turn into some kind of guide to ‘zero waste shops ‘ in Bristol, but still keeping previously written info on the city, within the post.
Instead of posts talking about ‘the seas surrounding England’, this info will be merged into a post on volunteer beach cleans. All the posts on green politics will likely be combined into one post, as it’s not really within the ‘zero waste’ niche of the site, but still important. Same with posts on climate change, animal welfare etc.
Posts on wildlife-gardening and independent shops still come within the ‘zero waste’ niche, as it’s about not using plastic, netting, plastic bags etc. This is a big job, but there is now a plan!
One other point is that Google doesn’t like more than 20 new posts a day (and it wants the old posts the info came from deleted before the new one is published). This creates posts with ‘topical authority’. It’s great when finally you get SEO, isn’t it?
So thanks for your patience. Each of the ’20 new posts a day’ are now going to be batch-published (and staying put!) while others will be deleted. The aim is to eventually have no more than 500 or so posts (so halving what’s here).
It’s therefore estimated that in around 30 days, the entire site will be ‘finished’ (with each post also on Pinterest) with just the odd new post published now and then, to keep the search engines happy.
Despite the changes, rest assured this will be a far better site for it – and also will get found by search engines. So check back the URLs may change over the next few weeks. But sometimes change is good – and in this case, it is!
The site can then stay put as a genuine resource to help (and based on the SEO advice) should get very big traffic numbers pretty soon. This can help others, and also provide an income (at least 10% will go to small animal welfare non-profits).
The categories will also be changing to promote best-of round-ups, brand reviews, interviews, how-to-guides, local information (turning a too-big site with lots of ‘thin posts’ into a lean and highly organized topical powerhouse, with lots of internal links. Duplicate content will be avoided and quality posts with positive call-to-actions means the site will also do more good. With ‘rambling creative nonsense’ deleted!
The site has no social media. But you are free to share posts on your own socials (please ensure safety caveats are included). But likely do this in a month, as the posts will probably change before that!
What’s this site about?
England is one of the world’s best countries! It has glorious countryside, sensational coastlines and wonderful humour! We are a nation of kind people who like seaside walks and mountain hikes, adore animals so much we often leave our fortunes to them in Wills (!), and have a general ‘live and let live’ policy’ for everyone else.
Yet something has happened in recent years. Beautiful fields and wildlife are now disturbed by litter, our oceans have more plastic than fish. And our independent shops have been replaced by chain stores and vaping shops on ugly high streets, devoid of local income and empowerment.
Politics and media have become uninspiring and nasty. People are now being pitted against each other, in one of the most tolerant countries on earth.
This site exists to prove there is a different and more hopeful way. Partly returning to what we lost (communities, looking out for each other, and love). And partly a fresh compassionate take on tradition. Here you’ll find zero waste and eco-friendly alternatives to beauty, clothing, shoes, cleaning, laundry and other essentials.
Plus simple plant-based recipes to inspire. And heaps of helpful info on community volunteering, restoring green spaces and anything else that inspires!
So make yourself a pot of tea, and join the movement! Let’s get England back to some kind of resemblance of what it used to be – a nature-loving, animal-adoring, community-driven and peaceful nation to inspire not just each other – but the world!
Thank you for visiting!